situative DMP

// Situative Targeting

Relevance? Situative.

With our Situational Data Management Platform (sDMP), you can reach your target groups when the context is perfect – without cookies and without consent.
Whether it's the weather, time of day, local events or your own CRM data: we combine over 250 data sources – including your first-party data if you wish – to create situations in which your advertising is truly relevant.

What makes the sDMP special:

  • ✅ Situations instead of target groups – People are not pursued, but addressed at the right moment.
  • ✅ Combine & use data – Integrate your own data to create even more precise situations.
  • ✅ Dynamic Messaging – Situational data can be incorporated directly into your adverts (e.g. "20% off summer tyres today – while it's raining").
  • ✅ All channels, one system – Online, mobile, social, DOOH, audio – can be used everywhere.

More impact. Lower costs.

With situational targeting, you can gain up to 70% more reach, even with users who have not given their cookie consent, while reducing your media costs by up to 30%. Your campaigns will be appealing, efficient and measurably successful – thanks to heat maps, situation analyses and continuous optimisation.

Your competitive advantage

Situational targeting turns advertising into a problem solver rather than a distraction.
With each campaign, we learn together how situations develop – and make your next campaign even more effective.

Start a conversation now

Let's work together to find out how your brand can become relevant at the right moment.

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